Wellness tourism, which focuses on holistic well-being, entices a wide range of offers, including detox, yoga, sauna, and spa-wellness trips.
It feels like the world is spinning faster and faster. Our everyday lives are becoming increasingly stressful. So it’s understandable that we want to escape the constant pressure to perform occasionally.
Health, medical, and wellness tourism offer opportunities to do something good for your health. A vacation in a wellness hotel is particularly suitable for relaxing, switching off, and recharging your batteries.
A wellness trip is an excellent idea for anyone who doesn’t just want to lie on the beach and swim in the pool to relax on vacation.
A wellness-oriented trip is a particularly good choice if you want to use your vacation time to relax holistically and comprehensively from the daily grind and leave stress behind.
Everyone will find a program tailored to their wishes and needs.
What is wellness tourism?
Wellness tourism does not mean the hotel you are staying in offers a pool and a sauna. A vacation with a focus on wellness has much more to offer.
The focus of the wellness activities can be individually adapted.
The term “wellness” is now so familiar that its origin is hardly questioned. In fact, the word is made up of the English words “wellbeing” and “fitness”.
Definition of wellness tourism
Wellness tourism is “a journey with the aim of maintaining or improving personal well-being” (The Global Spa and Wellness Summit).
Wellness is about both mental and physical well-being. Wellness tourism aims to improve general well-being, preferably so that it stays that way for a while.
Therefore, wellness tourism cannot be precisely defined. Rather, it should be understood as a broad spectrum of vacation trips focusing on improving well-being. Wellness tourism can be categorized under the umbrella term of health tourism.
Both health tourism in general and medical and wellness tourism in particular focus on health. However, very different treatments and activities are offered.
Motives for wellness tourism
The motives and goals for taking a wellness trip can be very different.
Wellness and wellness tourism include a wide range of options.
The focus can be more on improving and maintaining physical fitness or on creating better nutritional awareness.
Stress management or mental health can also be the focus of a wellness trip. Other offers aim to strengthen and improve ecological and social well-being.
People use wellness tourism for very different reasons. For example, the aim of the trip may be to lose weight, to promote personal growth, or to pursue adventurous activities in an environmentally friendly environment.
Which areas are particularly popular in wellness tourism?
According to the Global Wellness Institute, wellness travel is on the rise. Growth in this area is twice as high as in the tourism sector as a whole. As a result, the number of offers that provide an ever-increasing range of activities and treatments is also increasing.
Holistic offers are particularly on-trend. If relaxation alone is not enough for you, you can also use your wellness vacation to do sports and acquire knowledge about wellness and wellbeing.
Wellness hotels that specialize in such comprehensive care for holidaymakers employ coaches or therapists as well as sports trainers.
The hybrid form between medical tourism and wellness tourism – known as medical wellness – is also becoming more popular. This is because preventive healthcare is becoming an increasingly important topic.
In addition to spa and beauty programs, many travelers also want a range of medical expertise.
Nutrition is another trend that is also reflected in the wellness travel offers. There are now countless ways to change your diet.
Sometimes the focus is on weight loss, sometimes there are health reasons for a change in diet.
Corresponding offers in wellness hotels that specialize in vegan nutrition, for example, can be a good support. Detox or fasting cures are also becoming increasingly popular.
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