Welcome to Broadwick Soho, London’s most talked-about new luxury boutique hotel, where flamboyant Italian design meets Soho’s effortlessly cool, anything-goes spirit.

Independently owned and unapologetically stylish, this five-star property channels the energy of 1960s London with a wink, offering guests a stay that’s as theatrical and glamorous as its postcode.

Location and Accessibility

Tucked away on Broadwick Street in the beating heart of Soho, the hotel puts you steps from London’s best restaurants, independent boutiques, galleries, and nightlife.

Oxford Circus and Tottenham Court Road stations are within a 5-minute walk, making it a perfect base for both theatre-goers and design-conscious explorers looking to immerse themselves in the West End’s cultural buzz.

Luxurious Accommodations

Broadwick Soho’s 57 rooms and suites feel like a private pied-à-terre, richly layered with bold patterns, plush textures, vintage finds, and custom furniture.

Many offer Juliet balconies or private terraces, all fitted with marble bathrooms, curated minibars, Dyson hairdryers, and fine Italian linens.

The Penthouse is a showstopper, with views over Soho rooftops and design details that feel more like a Milanese townhouse than a London hotel.

Dining: A Culinary Highlight

• Dear Jackie – The hotel’s velvet-drenched signature restaurant serves indulgent Italian dishes in a moody, glamorous setting perfect for long dinners and late-night conversations.

• Bar Jackie – A playful street-level café-bar serving coffee by day and cocktails with attitude by night.

• Flute – The rooftop bar and terrace with panoramic London views, ideal for aperitivo, golden-hour lounging, or post-theatre drinks.

• The Nook – A residents-only lounge that feels more like a secret members’ club than a hotel lobby.